These are the qualities we strive to channel into our projects - the standards we measure our work by - and the energy we can add to your company on the larger scale.
rich
Richness of worldview. Rich in sources of inspiration. We draw inspiration from nature, music, photography, movies, the world of fashion, product design, architecture, history and modern times. This approach of seeing life as a whole and not segmenting it gives us the ability to capture the muse in all of its glory and provide you solutions that would not have been possible in any of those areas separately.
simple
Simple relates to function and results. It is the removal of excess and maintenance of the core functionality. It is making sure something works first then adding the decorations. Simple is being honest with the process. It is the foundation of design and a core element of what makes something beautiful, whether it's a photo, website or a marketing strategy.
wise
Wisdom is seeing the bigger picture. It guides any process with awareness of it's effect on the world in general. It is protecting the essence, while keeping up with the times. It is standing out from the crowd, but staying true to the core at the same time. Wisdom is the balancing factor that makes something stand the test of time.